Are times changing? Seems it gets harder and harder to get yourself found on the internet and I can't help but wonder if the tides are turning again. Even with web 2.0 marketing which might be the latest craze, it's not going to work for someone who's never owned their own business before and never marketed online before.
What is your opinion on the best way to be found, online or offline? Or both? And why
What's the best way to advertise?
The best way to be found on line or off line, first and this is the most important...know your targeted market.
Not only who they are, but understand them and what motivates them.
Many time while working with clients, I will ask who they think their potential customers are and the response commonly heard is %26quot;everyone%26quot;
Once that is achieved, choose a marketing strategy that will arrive at your objectives and then stick to it, fine tuning it and making it work for you.
The problem with most marketing campaigns is they are not totally focused and spread their efforts to thin, quickly become disoriented.
My advice, know where you are heading, pick a road and stay on it. Enjoy the journey
What's the best way to advertise?
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The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain %26quot;generic%26quot; keywords, then anyone using
such %26quot;generic%26quot; queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, %26quot;Who's my end user - is he on dialup or
DSL?%26quot; And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the %26quot;Title%26quot; metag which
should consist of no more than 60 characters separated
by commas. The %26quot;Title%26quot; should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the %26quot;Title%26quot; is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the %26quot;Description%26quot; which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.
And the very last category - %26quot;Keywords%26quot; are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as %26quot;spamdexed entries%26quot; which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
%26quot;Spamdexing%26quot; when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.
Here's an example of a very highly-placed website on
Google.com: Begin with the very %26quot;generic%26quot; search query
%26quot;sandwiches downtown los angeles,%26quot; taking note to not
abbreviate Los Angeles to %26quot;LA%26quot; and of course, leave
out the parentheses (%26quot;). It will bring up some 2.4
million+ search results. Check out where %26quot;Nazos.net%26quot;
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.
Good luck!
more companies are using direct mail to guid traffic to web sites. The reason is it is the best way to communicate directly to the most qualified buyer of your product.
Direct Mail has less than a 2% response rate when done poorly. It can have 6-15% easily, when its done correctly.
so do your homework on creating efffective direct mail before hand.
Keep in mind, that each and every response you get, now becomes a lifetime customerif you take care of them....in that light...how much money is even one response worth to you?
yeah..alot! ..thats why more and more people are doing direct mail
