Help, please! I%26#039;m creating a PPT presentation to senior staff members of an organization with a thriving catalog and Internet business. One point I%26#039;m making in the presentation is potential benefit for increased e-commerce traffic and, hopefully, sales by keeping homepage content fresh. I%26#039;m in need of factual info, statistics, ANYTHING supporting this idea. Any info is greatly appreciated. Thanks in advance.|||well this is based on a lot variables. if you were to have a page about your pet fish and have two visitors a month, changing the content daily, weekly, or monthly won%26#039;t have much effect and bring in thousands of new visitors. conversely, if you have a popular website visited by millions and continually change the website%26#039;s core format you risk alienating returning visitors. people like simple websites and consistency within websites, if you only update the information and news then there%26#039;s no problem, but tampering with the style and format can anger or confuse your user base. obviously, returning people expect fresh information on a variable basis so it%26#039;s very important you update periodically. none of this is cited or sourced or very helpful, so good luck getting your information|||hence the phrase %26quot;content is king%26quot;|||entireweb.com and their newsletter http://entireweb.com/newsletter/
any site about blogging will tell you how constant updates will increase traffic.
